BAA605 Marketing Game simulation results:      
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The normal process for the Marketing Simulation Game is as follows:

1. Teams submit their decisions by email by the deadline indicated on the class calendar. The file I need is the one named PlanX#.tmg (X=industry letter and #=team number). For example, if you are Team B3, the file I need is titled PlanB3.tmg. I do not need the "proforma" file or the "report" file. You should keep those for your own reference. The file should be emailed to dr.jec@comcast.net

2. I will then post the results for that period and send out an email to the class. The three files your team should check out are listed below the important notes. 
   
   Note1: If the password box pops up when you click the links below, just click 'cancel' and the file should open.

   Note 2: If you don't see the current period info when you open the file, then you need to click on your browser's "refresh" or "reload" button and download the file again.

   Note 3: You can only read the individual report files (A1, A2, etc. below) using the Simulation software and the password you selected when you created the plan. If all team members do not have the software, one should download and open the file using the software. Then, they can copy & paste the data into a word file for distribution to the other team members.

   a. Overall Results Chart - This file contains the unit sales and net contribution (profits) for all teams in spreadsheet form. The charts will be updated as each period's results become available. Use MS Excel or other spreadsheet programs to read this file.

   b.  Overall Team Decisions - The following files contain the major decisions made by all teams in both industries. Any word processing software can read this file.

   Period1    Period2     Period3    Period4    Period5    

    Period6    Period7     Period8    Period9     Period10   

   c.  Individual Company Report Files  (Download, then use the Marketing Game software and your team password to view your results.):

   A1    A2    A3    A4

   B1    B2    B3    B4

   Important: If you have trouble accessing any of the files,
   please read notes 1-3 above for the answers
   to the most common problems.

   Comments:  

Period 1: We appear to off to a good start. All teams seem to have viable strategies. At this very early stage, Teams A1 & A2 are leading the profit category, and Teams A1 & B2 lead in unit sales. Remember to review your budgets for next term, along with your production reports. Also, it is critical that someone from each team bring in the results file to class for the consulting session.

Period 2:  As is usual at this stage of the simulation, there is a lot of movement...both up and down. Team A1 remains the cumulative leader in profits and sales. However, Team A2 is the current profit leader and A4 is the current unit sales leader. If you are searching for effective strategies, it is a good idea to look at the results of both industries to see what is working best. Remember to review your budgets for next term, along with your production reports. Decision files for Period 3 are due by midnight Monday.

Period 3:  Team A1 has now re-captured both the current profit lead and the current sales lead. In addition, they also hold both cumulative leads. It wasn't a particularly good year for profits for most teams, but Team B3 managed an impressive move up from their previous position. In unit sales, Team B1 surged from 6th to 2nd place. Remember to pay careful attention to your spending compared to your annual budget, and review the production reports for signs of over or under production.

Period 4: When it rains, it pours. Due to the simultaneous launch of 3 new products, industry A suffered a monumental profit meltdown. Although A1 & A2 retain the leading cumulative profit positions, Team B4 is now the current profit leader. Teams A1 & A4 still lead in the cumulative sales category, but B2 has captured the current lead in unit sales. Remember to pay careful attention to your spending compared to your annual budget, and review the production reports for signs of over or under production.

Period 5:  At the half-way point of the simulation, Teams A1 & A2 retain a significant lead in cumulative profits, but Teams B3 & B4 hold the current profit leading positions. The cumulative sales leader is A4, with several other teams close behind. The current sales leader is A2, with A4 & B4 close behind. Remember to pay careful attention to your spending compared to your annual budget, and review the production reports for signs of over or under production.

Period 6:   Team B3, which started the simulation at a slight loss, is now the current profit leader. However, Teams A1 & A2 retain leading positions in cumulative profits. Team B4, which started out dead last in unit sales, is now the current sales leader. Team A4 retains the cumulative sales lead.

Period 7:  Teams B3 & B4 retain the current profit lead, while A1 has the cumulative profit lead. In unit sales, A4 is the cumulative leader, but B4 continues to widen its lead in current sales. 

Period 8: Looking at current profits, most teams continue with recent trends. However, Team A3 saw resurgent profits this period following their decision to drop Product 2 last period. The cumulative profit leader is Team B3. On the current sales side, teams B1, B2 & B3 noticeably improved their results, and A3 surged forward. Team A4 held onto their cumulative lead, and closed some of the current sales gap with B4.

Period 9:  Team B3 has the current & cumulative profit lead, followed closely by Team B4. In sales it is just the reverse, with B4 holding the current and cumulative lead. B3 has moved to second place in current sales, but A4 retains the number to spot in cumulative sales.

Final Results:  Congratulations to Team B4, the overall winner due to their second place cumulative profit position and first place cumulative sales position. Team B3 finished first in both cumulative profits and current profits. Check the Overall Results Chart for final team scores.