The mission of the Alzheimer's Association, Georgia Chapter is to eliminate Alzheimer's disease through the advancement of research and to enhance care and support for individuals, their families, and caregivers. This mission is carried out through the dedicated efforts of the chapter’s board, staff and volunteers and through the generous support of thousands of community members who open their hearts each year to support the chapter with financial contributions. The Alzheimer's Association, Georgia Chapter stands by people with Alzheimer's disease and those who care for them with a wide range of programs and services.

   In the 159 counties in Georgia, over 160,000 individuals are diagnosed with this disease. For every person diagnosed with Alzheimer’s or another dementia, from two to five other family members or friends are affected as well. Although 96% of these individuals say caregiving is a "labor of love," more than anything they would like someone to share the burden of caregiving from time to time.