Gabriela Piscopo
Visiting Assistant Professor of Marketing
Business & Education Academic Building,  Room 203
678-547-6328, 678-547-6160 

piscopo_mg@mercer.edu

EDUCATION:

  • Georgia State University, Atlanta

Ph.D., Expected 2008

Marketing

 

  • Carnegie Mellon University, Pittsburgh

      M.B.A., 1995

     

  • Universidad de Carabobo, Valencia, Venezuela

      B.S., 1991

      Economics

ACADEMIC EXPERIENCE:

  • Mercer University, Atlanta

(2007 - Present) Visiting Assistant Professor of Marketing

 

  • Georgia State University, Atlanta

(2005 – 2007) Graduate Teaching Assistant

 

  • Georgia State University, Atlanta

(2004 – 2007) Graduate Research Assistant

RESEARCH INTERESTS/PUBLICATIONS:

·         Piscopo Gabriela, Wesley Johnson and Danny Bellenger: “Total Cost of Ownership and Customer Value in Business Markets “.forthcoming. ADVANCES IN BUSINESS MARKETING & PURCHASING.

·         Piscopo Gabriela, Wesley Johnson and Danny Bellenger: “Creating, Estimating and Documenting Value through Total Cost of Ownership. A Buyer-Seller Relationship perspective” working paper

·         Piscopo Gabriela, Wesley Johnson and Danny Bellenger: “The Effect of Total Cost of Ownership in Supplier Selection Decisions”. Working paper

·         Ferguson, Jodie; Gabriela Piscopo and Pam Ellen: "Price Fairness Perception in the Aftermath of Disaster". Working paper

PRESENTATIONS:

·        Piscopo, Gabriela: "Creating Value through Customer Specific Marketing Investments in a B2B Context". Presented at the 2007 Winter AMA Educator’s Conference.

·        Ferguson, Jodie and Gabriela Piscopo: “Judging Fairness of Price Increases Following a Disaster". Presented at the 2005 Marketing and Public Policy Conference.

PROFESSIONAL AND COMMUNITY ACTIVITIES:

·         National Society of Hispanic MBAs, Atlanta Chapter. Co-founder, member of the board and VP of Special Events (1999 – 2002)