Etienne Musonera, Ph.D.
Assistant Professor of Marketing
Business & Education Academic Building/Office 210
678-547-6117, Fax: 678-547-6160
musonera_e@mercer.edu

 

EDUCATION:

  • Ph.D., Wayne State University, Detroit, Michigan, 2005
  • MSIE, Wayne State University, Detroit, Michigan, 1997
  • MS, Western Michigan University, Kalamazoo, Michigan, 1995
  • BBA, Davenport University, Kalamazoo, Michigan, 1992

ACADEMIC EXPERIENCE:

  • 2008-Present: Mercer University, Assistant Professor of Marketing
  • 2006-2008: Eastern New Mexico University, Assistant Professor of Marketing
  • 2006-2007 (Summer): School of Finance and Banking (Rwanda), Visiting Professor under the United Nations Development Volunteer Program
  • 1998-2006: Wayne State University, Graduate Teaching & Research Assistant

RESEARCH INTERESTS/PUBLICATIONS:

  •  “Analysis of Global Marketing Strategies in Distilled Spirits Industry: Absolut Vodka”, Etienne Musonera and David Hemley, The Journal of Global Business Management, Vol.4, No.1, April 2008, 76-85

 

  •  “An Examination of Factors that Affect Pricing Decisions for Export Markets”, Etienne Musonera and Uzziel Ndagimana, The Journal of Global Business Management, Vol.4, No.1, April 2008, 189-198

 

 

  •  “Country Risk Factors: An Empirical Study of FDI Determinants in SSA”, Etienne Musonera, Journal of International Management Studies, Vol.3, No.1, February 2008, 1-9

 

  •  “Foreign Direct Investment (FDI) Spillovers in Sub-Saharan Africa” , Etienne Musonera, The Journal of Global Business Management, Vol.3, No.2, October 2007, 80-88

 

 

  • "Modeling FDI Attraction: An Optimization Application”, Etienne Musonera, Attila Yaprak and Leslie Monplaisir, L., Journal of Midwest International Business Research, Vol. XX, March 2006, 127-135

 

·         “Entrepreneurship and Poverty Reduction: A Comparative Advantage Study for Sericulture Production”, Etienne Musonera, Southwest Review of International Business Research, Vol. 19. No.1, March 2008, p. 94-98

 

·          “Challenges and Opportunities of Establishing Stock Exchange in Rwanda”,  Etienne Musonera and Vincent Safari, Southwest Review of International Business Research, Vol. 19. No.1, March 2008, p. 68-73

 

·          “International Pricing Strategy: A Review”, Etienne Musonera and Uzziel Ndagijimana, Southwest Review of International Business Research, Vol. 19. No.1, March 2008, p. 134-138

 

·          “A Mixed Economic Integration Model for Africa”, Uzziel Ndagijimana, and Etienne Musonera, Etienne, Midwest Academy of International Business Proceedings, Chicago, Vol. XXI, 2007

 

PROFESSIONAL AND COMMUNITY ACTIVITIES:  

·         Academy of International Business-U.S. Midwest Chapter, Coordinator of Student Track (http://www.aib-midwest.utoledo.edu), 2008-2011

·         William Davidson Institute at the University of Michigan, Faculty Affiliate, 2008-Present

·         M Global Optimal Solutions Systems Inc., (http://www.m-global.org), President and CEO, 2005-Present

·         United Nations Development Volunteer Program (UNDVP), Summer 2006, 2007

·         American Marketing Association (AMA)

  • Academy of International Business (AIB)
  • Academy of Management (AOM)
  • Project Management Institute (PMI)
  • Institute for Operations Research and Management Sciences (INFORMS)

HONORS AND AWARDS:

  • Marquis Who’s Who in America, 62nd Ed., 2008
  • Honored Member of the Cambridge Who’s Who Registry of Executive and Professionals, 2007
  • Member for the Honor Society for International Scholars-Phi Beta Delta