GINA L. MILLER

Mercer University

Stetson School of Business & Economics

3001 Mercer University Drive, Atlanta, GA 30341-4155

Tel: (678) 547-6169; Fax: (678) 547-6337
Email: miller_gl@mercer.edu

Time Period: Fall 2003-Fall 2008

EDUCATION

Ph.D., Marketing, Georgia Institute of Technology

M.S.M., Management, Georgia Institute of Technology

B.S., Biology, Georgia Institute of Technology

PROFESSIONAL EXPERIENCE

2007-Present: Mercer University, Stetson School of Business & Economics, Associate Dean and Professor

2006-2007: Mercer University, Stetson School of Business & Economics, Assistant Dean and Professor

2000-2006: Mercer University, Stetson School of Business & Economics, Assistant Dean and Associate Professor

1993-2000: University of North Carolina at Asheville, School of Management, Assistant Professor and Marketing Discipline Coordinator

1992-1993: Georgia Institute of Technology, School of Management, Adjunct Professor

PUBLICATIONS: Peer Reviewed Journals

“Categorization: A Review and An Empirical Investigation of the Evaluation Formation Process”, Gina L. Miller, Naresh K. Malhotra, and Tracey E. King, In Review of Marketing Research, Volume 2, M.E. Sharpe, Inc.: 2006, pp. 109-149.

“Internet Adoption by Entrepreneurial Small Firms (ESFs): Purchasing Versus Non-Purchasing Behaviors”, Michelle L. Patrick and Gina L. Miller, Journal of Research in Marketing and Entrepreneurship, 6(1), 2004, pp. 33-43.

PUBLICATIONS: Other

“An Examination of Perceived Risk Factors as They Relate to the Internet Purchasing Behaviors of Entrepreneurial Small Firms (ESFs)”, Gina L. Miller and Michelle L. Patrick, Proceedings of the AMA/UIC Research at the Marketing/Entrepreneurship Interface Symposium, 2006.

“The Rise and Fall of Dot Coms: A Relationship between Failure and Strategic Persistence”, Summary, Gina L. Miller, Robert G. Schwartz and Richard D. Teach,  2004 Frontiers of Entrepreneurship Research, Proceedings of the Babson Kauffman Entrepreneurship Research Conference (BKERC), 2004, p. 33.

“The Rise and Fall of Dot-Coms and Strategic Persistence”, Gina L. Miller, Richard D. Teach, and Robert G. Schwartz, Proceedings of the AMA/UIC: Research at the Marketing/Entrepreneurship Interface, 2003-2004 (2004), p. 246.

“An Examination of Purchasing versus Non-Purchasing Entrepreneurial Small Firms as Internet Consumers”, Michelle L. Patrick and Gina L. Miller, Proceedings of the AMA/UIC: Research at the Marketing/Entrepreneurship Interface, 2003-2004 (2004).

“Strategic Persistence in Dynamic Times: A Longitudinal Study of Dot-Coms”, Robert G. Schwartz, Richard D. Teach, and Gina L. Miller, Proceedings of the AMA/UIC: Research at the Marketing/Entrepreneurship Interface, 2003-2004 (2003), p. 116.

PRESENTATIONS

“An Examination of Perceived Risk Factors as They Relate to the Internet Purchasing Behaviors of Entrepreneurial Small Firms (ESFs)”, with Michelle L. Patrick, 2006 AMA/UIC Research at the Marketing/Entrepreneurship Interface Symposium.

“The Rise and Fall of Dot Coms: A Relationship between Failure and Strategic Persistence”, with Robert G. Schwartz and Richard D. Teach,  2004 Frontiers of Entrepreneurship Research, Babson Kauffman Entrepreneurship Research Conference (BKERC.

“The Rise and Fall of Dot-Coms and Strategic Persistence”, with Richard D. Teach, and Robert G. Schwartz, 2004 AMA/UIC: Research at the Marketing/Entrepreneurship Interface.

“An Examination of Purchasing versus Non-Purchasing Entrepreneurial Small Firms as Internet Consumers”, with Michelle L. Patrick 2004 AMA/UIC: Research at the Marketing/Entrepreneurship Interface.

“Strategic Persistence in Dynamic Times: A Longitudinal Study of Dot-Coms”, with Robert G. Schwartz and Richard D. Teach 2003 AMA/UIC: Research at the Marketing/Entrepreneurship Interface.

WORKING PAPERS

“Reducing Risk in a B2B Online Purchasing Situation: A Model of Perceived Risk as it Relates to Entrepreneurial Small Firms’ (ESFs’) Online Purchasing Behavior” (with Michelle L. Patrick)

“Color as an Affect in Academic Performance” (with Michelle L. Patrick)

PROFESSIONAL ORGANIZATIONS & COMMUNITY SERVICE

Association for Consumer Research (ACR), member

Southern Marketing Association (SMA), member

American Marketing Association (AMA), member

Academy of Marketing Science (AMS), member

College Board of the Georgia Brain Train, Faculty Representative, (2006-present)

West Chester University, Department of Marketing Review, External Consultant

HONORS AND AWARDS

Recipient, 2005 and 1998 Who’s Who Among American Teachers

Beta Gamma Sigma, member

President, Beta Gamma Sigma (AACSB Business Honor Society) Mercer Atlanta Chapter

· Earned Premier Chapter status and Scholarship for 2007-2008

· Earned Exemplary Chapter status and Scholarship for 2006-2007

Phi Kappa Phi, member

Nominee, 2004-2006 SSBE Distinguished Faculty Award

Recipient, 1998 Anbar Citation of Excellence in Research Implications (1998)

Nominee, Professor of the Year Award, University of North Carolina at Asheville (1996-1997, 1998-1999)