TM600.88 Spring 1997
Module 4

Reading List

You should read the following materials before beginning your Module Assignment. It might be helpful, however, to scan the assignment to understand the module's requirements. (To jump to the assignment, click here: Module 4 Assignment.)

References to be read*:

Burgelman, R.A., Maidique, M.A., and Wheelwright, S.C. Strategic Management of Technology and Innovation, 2^nd edition. IL: Irwin, 1996. (BMW)

• Reading II-10 Competition, Compatibility and Standards, p. 295
• Reading II-11 Competing Technologies: An Overview, pp. 304-305 only
• Reading III-4 Absorptive Capacity, p. 541 (skim Methods section)
• Reading III-5 Collaborate with Your Competitors -- and Win, p. 592
• Reading IV-5 Creating Project Plans to Focus Product Development, p. 838
• Reading IV-6 The New Product Development Map, p. 849
• Reading IV-8 How to Integrate Work Experience and Deepen Expertise, p. 868
• Melymuka, K. KABOOM! Computerworld. March 17, 1997, p. 82(2).

 References to be skimmed:

• Benko, C. Outsourcing Evaluation: A Profitable Process. Information Systems Management. Spring 1993, pp. 45-50. On reserve.
• Putrus, R.S. Outsourcing Analysis and Justification Using AHP. Information Strategy: The Executive's Journal. Fall 1992, pp. 31-36. On reserve.
• Steinmetz, G. New Jersey Probes Pitfalls of Outsourcing. The Wall Street Journal. March 25, 1993, p. A5A. On reserve.

References to be considered for further reading:

• Goldman, S., Nagel, R., and Preiss, K. Agile Competitors and Virtual Organizations: Strategies for Enriching the Customer. NY: Van Nostrand Reinhold, 1995.
• Hoffman, G. H. The Technology Payoff. IL: Irwin, 1994.
• Rubenstein, R. Managing Technology in the Decentralized Firm. NY: John Wiley & Sons, 1989.

  

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