TM600.88 Spring 1997 Module 1
Individual Assignment

You should read the instructional materials and assigned readings before beginning this assignment.

The primary grading criterion on this assignment will be the extent to which course concepts are correctly applied. Other criteria will include the completeness, organization and clarity of your writing.

You may discuss the assignment with your classmates; however, your written report should be original.

Case Analysis: BMW Case II-1 Advent Corporation (C) (8 points)

Read the case. The purpose of this case is to encourage the use of a technology/market capability risk matrix (or an industry attractiveness/firm capability matrix), and to practice the assessment of a firm's technological competencies and core capabilities in evaluating a technology strategy. Answer the following questions:

  1. What was Advent's initial strategy? What are Advent's strengths and weaknesses? What are Advent's distinctive technological competencies?
  2. How would you describe Kloss and the innovation process at Advent? What issues are important to Kloss? What is Kloss's role at Advent? His approach toward innovation? His management style? What are his skills?
  3. What resources are required to successfully develop the full screen television?
  4. What options are available to Kloss? What are the pros and cons of each option? What should Advent do?

 

Case Analysis: BMW Case II-4 EMI and the CT Scanner (A only) (8 points)

Read the case. The purpose of this case is to drive an assessment of a firm's competitive advantages in terms of technology, cost and service This should encompass organizational effectiveness as well as market potential. The case also provides an opportunity to apply technology forecasting techniques.

  1. What predictions can you make about industry and competitive developments as of 1972?
  2. What are EMI's competitive advantages and disadvantages?
  3. Should EMI enter this business? Why or why not?
  4. How would you implement your recommendation?

 

Internet Assignment (4 points)

In 250 words or less, give a brief history of the Internet and discuss its evolution. Make some predictions about its future.

Exemplars

Dwayne O. Fulton

Andrew Boulding

 

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Last Updated: April 23, 1997