High levels of achievement and superior results characterize my performance in all of the positions of my twenty+ year career. My proven capabilities include experience spanning professional services, academia and corporate management. My technical expertise includes the fields of marketing, communications, accounting and finance. This unique combination of skills enables me to design and develop an organization's financial and marketing communications strategy and deliver the message to an executive audience with a high level of credibility.

CORPORATE BUSINESS EXPERIENCE

As Managing Director of Public Relations from 1985-1989, I expanded the department’s focus from a "U.S. only" to a global perspective as the company extended operations in Europe and the Far East via the acquisition of Flying Tigers. As an integral member of the new product team, I coordinated the external communications for the launch of several products. I established objectives for all aspects of external communications and public relations, including media relations, investor relations, charitable contributions and community services. In this position, I managed a professional staff of thirty, with an annual budget exceeding $10 million and operated under a dual reporting structure to the Chairman & Chief Executive Officer and the Senior Vice President of Marketing and Communications.

As Senior Manager of Investor Relations from 1981-1985, I communicated the company’s financial results and long-term strategies to the professional financial community and individual stockholders. I used my extensive analytical training to develop persuasive and exciting multimedia presentations for investor meetings. In addition to the creation of quarterly and annual reports, I developed a competitive analysis report for use by executive management and maintained regular contact with brokerage firm securities analysts and large institutional investors. The price of FDX stock nearly tripled during this period, as we engaged in several equity offerings and stock splits.

As Senior Manager of Corporate Audit from 1979-1981, I managed financial audits and initiated an operational audit function. This position involved regular contact with company’s top executives and required highly diplomatic negotiations to accomplish department objectives. The operating cost savings and efficiencies we identified routinely exceeded the department’s annual budget by a wide margin.

Market Results Consulting 1992-Present

In addition to teaching at the graduate university level, I perform a variety of small business research and consulting services to stay abreast of leading edge business practices. Engagements include teaching financial professionals how to prepare for the Certified Financial Planner exam, management communications training, marketing strategy analysis, direct marketing campaign design and development of PC-based relational marketing databases.

 

Mercer University Atlanta 1998 to Present

As Assistant Professor of Marketing, I teach a variety of graduate marketing courses. In addition to marketing strategy, promotions and marketing research, I lead a new product development seminar for groups of international executives. I also conduct academic research investigating the effectiveness of relationship marketing strategies and Web-based direct marketing.

 

As Assistant Professor of Marketing, I taught a variety of marketing courses including advertising, direct marketing, and business logistics.  I developed expertise with computer-based presentation software (PowerPoint), statistical analysis software (SPSS) and relational database software (ACCESS). Also, I was awarded instructional development grants for implementing computer-based marketing simulation exercises into the curriculum.

 

Arthur Andersen & Company 1976-1979

As a Senior Auditor with one of the world’s largest CPA firms, I supervised financial audits, special projects and Securities and Exchange Commission filings for several clients. The ability to work with client top financial management to resolve technically complex issues was a key requirement of this position.

EDUCATION and PUBLICATIONS

The University of Alabama
M.S. Marketing, May 1992
Ph.D. Marketing, May 1995

The University of Mississippi
BBA in Accountancy
August 1976

Bradley, C.F., and James E. Coleman, (2002) “Estate Tax Planning and Marketing Opportunities of the Economic Growth and Tax Reconciliation Act of 2001,”  International Business and Economics Journal, Spring 2002.

Rutledge, Arthur L., and James E. Coleman, (2001) “Problems Manufacturers and Marketers Face When Using the Internet to Manage the Global Value Chain,”  Issues in Information Systems, October 2001.

Coleman, James E., (1998) "Market Share and Retailer Recommendations: To What Extent Does the Relationship Marketing Approach Affect Channel Member Behavior in a Conventional Channel of Distribution?," American Society of Business and Behavioral Sciences annual conference, Las Vegas, NV

Beatty, Sharon E., Morris Mayer, James E. Coleman, Kristy L. Ellis and Jungki Lee (1996), "Customer-Sales Associate Retail Relationships," Journal of Retailing, Vol. 72(3), p. 223-247.

Robicheaux, Robert A. and James E. Coleman (1994), "The Structure of Marketing Channel Relationships," The Journal of the Academy of Marketing Science, Vol. 22, p. 38-51.

Robicheaux, Robert A., Gregory Gundlach & James E. Coleman (1994), "Micro Level Analysis of Channel Relationships: A Public Policy Framework," Marketing and Public Policy Conference, Washington D.C.

Coleman, James E. (1991), "Absolutely, Positively Human Resources: A Case Study of the Evolution of the Personnel/Human Resources Division at Federal Express," in Personnel/Human Resource Management, sixth edition, Robert L. Mathis and John H. Jackson, West Publishing Company: St. Paul, MN, p. 603-612.